Do New Digital Media Change Deeply Ingrained Behaviors in European Digital Consumers?

Idalina Cappe de Baillon
Research, Europe, at Global Media, France

INTRODUCTION

As a publisher of specialized print media we regularly ask ourselves if our products are still viable for the future and if they will continue to meet readers' needs in the ever more digitalized future. Like all companies producing products for a wide market with many segments, we regularly adapt our print publications to the evolving needs and tastes of our readers and potential readers. Being present in seven European countries also means that we constantly adapt to the local markets, creating new products as we identify new needs for information appearing.

Recently in some of the countries where we operate we have noticed declining newsstand sales of our more consumer-oriented publications. In parallel we have noticed increased traffic on our websites in most countries. Is there a relationship between these two trends, and how localized are they?