Do New Digital Media Change Deeply Ingrained Behaviors in European Digital Consumers?
Idalina Cappe de BaillonResearch, Europe, at Global Media, France
INTRODUCTION
As a publisher of specialized print media we regularly ask ourselves if our products are still viable for the future and if they will continue to meet readers' needs in the ever more digitalized future. Like all companies producing products for a wide market with many segments, we regularly adapt our print publications to the evolving needs and tastes of our readers and potential readers. Being present in seven European countries also means that we constantly adapt...