Draftfcb: Eight tips for better shopper strategies

Shopper strategies are changing fast. Speaking at the Spikes Asia conference, Tina Manikas, Global Retail and Promotions Officer at Draftfcb, highlighted the growth in promotional and activation work and offered a number of tips for better strategies, supported by case study examples.

Draftfcb: Eight tips for better shopper strategies

David TiltmanWarc

Shopper strategies are changing fast, according to Tina Manikas, Global Retail and Promotions Officer at Draftfcb.

Manikas served as chairman of the promotional and activation jury at the...

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