Mini Bis: Bis on the go
Ogilvy Brasil
SUMMARY
TRUST NO ONE was the campaign idea that launched Mini BiS, the new line extension of the 70 year-old Brazil’s best-selling chocolate, BiS. Due to its irresistibility, BiS is known and loved by Brazilians and, since its launch, has remained the same combination between chocolate and waffle, sold in boxes of 20 units, wrapped one by one.
Although BiS was still the same, the world had changed. Our audience (16-18 y.o.) was being targeted by several categories, brands, TV shows and digital entertainments - making them more demanding and critical. Other brands (e.g....