Innovation: Pervasive creativity

The ad business needs to rethink its creative culture and the traditional 'cloistered' environment of the creative department, argues this author from Ogilvy & Mather, an agency that has intorduced an innovation in creative management that it terms 'pervasive creativity'.

Innovation: Pervasive creativity

Tham Khai MengOgilvy & Mather

Creative innovation requires a working environment that awakens creativity in everyone in the organisation, encouraging what may seem silly ideas. That is how awarded campaigns such as 'The...

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