The ad business needs to rethink its creative culture and the traditional 'cloistered' environment of the creative department, argues this author from Ogilvy & Mather, an agency that has intorduced an innovation in creative management that it terms 'pervasive creativity'.
Innovation: Pervasive creativity
Tham Khai MengOgilvy & Mather
Creative innovation requires a working environment that awakens creativity in everyone in the organisation, encouraging what may seem silly ideas. That is how awarded campaigns such as 'The...