Walkers: Sandwich

This campaign was based around a creative idea: prove Walkers, a UK snack brand, can make any Sandwich more exciting - even the town of Sandwich, Kent.

Walkers: Sandwich

Abbott Mead Vickers BBDO

SUMMARY

Our challenge: only 1 in 10 lunch breaks included Walkers crisps.

The creative idea: prove Walkers can make any Sandwich more exciting, even the town of Sandwich, Kent.

Through a series of surprise celebrity-led...