Phillips Union: Revolution Smooth

Brand Name: Phillips Union
Product Type or Description: Blended Kentucky Bourbon and Canadian Whisky
Category for this Entry: Beverages/Spirits
Campaign Title: Revolution Smooth
Agency: OLSON Advertising
Client: Phillips Distilling Company



MARKETING CHALLENGE

Whiskey drinkers wear the scowl like a badge of honor. A gulp and a wince ... truly enjoying traditional whiskey tends to be an acquired “taste.” Pushed by a loyal consumer, the whiskey category has enjoyed the benefit of that pride and tradition. “My dad drank Jack and so do I.”