Insights from the 2012 Warc Prize for Innovation

Carlos Grande
Warc

The Warc Prize for Innovation was a free to enter global contest to find examples of effective innovation in communications across any marketing discipline. Below, Warc's Editor discusses some key themes that emerged from the Prize.

You can browse entries from the 2012 Prize here.

In innovation circles, it sometimes seems as though nothing succeeds like failure.

"If you don't fail," Debra Sandler, chief consumer officer of Mars Chocolate, told last year's Association of National Advertisers' Creativity conference in the US, "you're not working hard enough".

"Fail fast, fail often," counselled Brainjuicer's John Kearon in the pages of Market Leader ('The death of innovation', Q4 2010).