The Latino Influence Project: How Latinos are influencing non-Latinos living among them

Holly McGavock and Andrew Speyer

Welcome to the Latino Influence Project

The rapid growth of the Latino population, along with the release of 2010 Census data demonstrating that one-in-six people in the U.S. is now Hispanic, have made conversations about Latino assimilation and acculturation ubiquitous. More recently, however, close observers have started to notice not just that Latinos are being influenced by the U.S. culture around them, but that, more and more, they are actually influencing mainstream culture.

Numerous popular anecdotal examples of this influence exist. If you've had any contact with the world of Hispanic marketing, you've inevitably heard that "tortillas and salsa now outsell bread and ketchup" and that "dulce de leche is Häagen-Dazs' top selling flavor of ice cream." In fact, Cheerios, a quintessentially American cereal, recently launched their own "dulce de leche" flavor. Ricky Martin appeared on Glee, Sofia Vergara launched a clothing line at K-Mart, and Victor Cruz is teaching the world to salsa every time he scores a touchdown.