Citibank plans for the mobile future

This event report discusses mobile app development at Citi, the global retail bank, and how this is used to drive usage of their debit and credit card products.

Citibank plans for the mobile future

Stephen WhitesideWarc

Mobile devices are transforming retail banking. Over a billion people around the world are expected to utilise this medium to check their balance, transfer money, make payments and undertake similar activities by 2017, according to Juniper Research, the insights group. As a result, the industry's big players are scrambling to develop new services.

Citibank is one such company. It launched a mobile website in 2007, and today boasts apps for the iPhone, iPad and equivalent gadgets powered by Google Android. Uptake of these tools has exploded in the 35 countries in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands