Barclaycard: MyPlayerTwin
RAPP UK
The team
Rik Haslam, Philippe Wilson, Alex McGhee, Rick Mills, Adrian Whatman, Ralph Peskett, Benoit Chovet, Louise Morgan, Jessica Aspinall, Loes Wijsman.
Other contributors:
Aurora – Facial recognition technology, Unit9 – Site developer.
How did the campaign make a difference?
The objective was to engage men, (re)introducing the brand and bespoke offers via football – a subject more important than life and death for many. This campaign created a database of over 113,000 addresses, with more than 347,000 unique visitors in just four weeks. The unsubscribe rate has been exceptionally low (just 0.64%), a fantastic boon...