Barclaycard: MyPlayerTwin

This case study describes how Barclaycard, the credit card company, sought to engage men through football offers.

Barclaycard: MyPlayerTwin

RAPP UK

The team

Rik Haslam, Philippe Wilson, Alex McGhee, Rick Mills, Adrian Whatman, Ralph Peskett, Benoit Chovet, Louise Morgan, Jessica Aspinall, Loes Wijsman.

Other contributors:

Aurora – Facial recognition technology, Unit9 – Site developer.

How did the campaign make a difference?

The objective was to engage men, (re)introducing the brand and bespoke offers via football – a subject more important than life and death for many. This campaign created a database of over 113,000 addresses, with more than 347,000 unique visitors in just four weeks. The unsubscribe rate has been exceptionally low (just 0.64%), a fantastic boon...

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