Shopper Marketing - Summary Version

This is the summary version of a Warc Trends report on shopper marketing (a full version of the report is also available on Warc).
The summary version provides a concise view of key trends in shopper marketing worldwide, and analyzes how brands are innovating along the customer journey. It includes an executive summary of findings from the full report, together with key insights on the changing path to purchase and new approaches to shopper insight, as well as tips for integrating shopper work with broader marketing activity. The report's data slides include information on the role of digital channels in the path to purchase, and on marketers' attitudes to measurement....

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