Public Health England: Stoptober
Campaign details
Agency name: 23redCategory: Cause, Charity/Non-profit Marketing or SocialCountry: UK
Background
In 2011, over two-thirds of people who smoked said they wanted to stop but only a third actually tried. Research shows us that smokers fear quitting and lack confidence in their ability to stop, and their desire is undermined by abundant stories of failure and difficulty. Most quit attempts fail at an early stage. In fact, only 25% of unaided quit attempts last more than the first week.
In order to influence actual behaviour change and drive population level...