Global Marketing Index, September 2016: Global Marketing Budgets Fall For the First Time in Over 3 Years

This article summarises the results of the Global Marketing Index (GMI) for September 2016, when global marketing budgets recorded a fall for the first time in over three years, with an index value of 49.2.
Budgets were reduced in all regions apart from Europe, where an index value of 51.0 represented insipid growth. The index for global trading conditions fell for the fourth consecutive month in September, with the trend playing out across all regions....

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