Comment: American media and the smoking-related behaviours of Asian Adolescents

This comments on M Goldberg's paper, American Media and the Smoking-related Behaviors of Asian Adolescents, also published in the March 2003 issue of the Journal of Advertising Research.

American Media and the Smoking-related Behaviors of Asian Adolescents

Comment

Robert ReitterGuideline Legal, Division of Find/SVP

The author (Marvin Goldberg) cites 23 studies with diverse methodologies that he describes as showing a causal connection between advertising or promotional efforts for tobacco and the smoking behavior of young people (see Table 1).

TABLE 1: STUDIES CITED BY GOLDBERG (2003)

The Institute of Medicine, 1994
USDHHS, 1994
USDHHS, 1996
Pollay et al., 1996
Siegel et al., 1996
Aitken et al., 1991
Botvin et al., 1993
Chassin et al., 1984
Collins et al., 1987...

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