American Media and the Smoking-related Behaviors of Asian Adolescents

Comment

Robert Reitter
Guideline Legal, Division of Find/SVP

The author (Marvin Goldberg) cites 23 studies with diverse methodologies that he describes as showing a causal connection between advertising or promotional efforts for tobacco and the smoking behavior of young people (see Table 1).

TABLE 1: STUDIES CITED BY GOLDBERG (2003)

The Institute of Medicine, 1994
USDHHS, 1994
USDHHS, 1996
Pollay et al., 1996
Siegel et al., 1996
Aitken et al., 1991
Botvin et al., 1993
Chassin et al., 1984
Collins et al., 1987
Hawkins and Hoch, 1992
Hasher, Goldstein, and Toppino, 1977
Bandura and Walters, 1959
Distefan et al., 1999
Pechmann and Shih, 1999
Pierce et al., 1998
Wakefield et al., 2001
Pechmann and Knight, 2002
Biener and Siegel, 2000
Andrews and Franke, 1991
Lewit et al., 1981
Saffer, 2000
Laugesen and Meads, 1991
Chaloupka and Laixuthai, 1996
Citations may be found in this issue: Goldberg, M. E. 'American Media and the Smoking-related Behaviours of Asia Adolescents', Journal of Advertising Research 43, 1 (2003): 2-11.