Health Spas (Emerging Industry Overview)

This paper provides an overview of the health spa industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Emerging Industry Overview: Health Spas

Industry Snapshot

By the twenty-first century, Americans no longer considered spas as places to go for lavish pampering. Guests viewed their spa vacation as one component of a healthy lifestyle. More so than ever before, the American public was health conscious. Health spas had previously enjoyed booming popularity and this trend grew in the new millennium. The spa industry remained the fourth largest leisure industry in the United States, according to the International Spa Association (ISPA)

The general atmosphere of health spas has shifted focus from strict regimented programs with emphasis on strength and fitness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands