Emerging Industry Overview: Health Spas
By the twenty-first century, Americans no longer considered spas as places to go for lavish pampering. Guests viewed their spa vacation as one component of a healthy lifestyle. More so than ever before, the American public was health conscious. Health spas had previously enjoyed booming popularity and this trend grew in the new millennium. The spa industry remained the fourth largest leisure industry in the United States, according to the International Spa Association (ISPA)
The general atmosphere of health spas has shifted focus from strict regimented programs with emphasis on strength and fitness training. While such aspects remained a vital component of the health spa experience, they were part of a broader plan that emphasized wellness, relaxation, holistic health, and therapy. Many spas dispensed with gymnasiums altogether, instead offering expansive outdoor retreats for exercise in a more natural and, presumably, less stressful environment.