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Volkswagen Tiguan: VW's social enlightenment
People turn not just to family and friends but also to social media for advice before buying a car. Volkswagen wanted to build positive online buzz about itsTiguan marque, so it launched an online quest for a member of the public to be named The People’s Reviewer.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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