Demonstrate innovation in your communications and win the $10,000 Warc Prize.

Speed Read - Where good ideas come from: The seven patterns of innovation

Steven Johnson, Riverhead Trade (2011) (view on Amazon)

Where good ideas come fromIntroduction

Is there a template for innovation? In this book, Johnson – the author of several books on inventions and popular cultural trends – claims there are underlying principles that have shaped innovation across nature, technology, society and culture. If correct, Johnson's argument has implications for a wide range of creative businesses.

Summary of method and argument