Is Television Advertising Good For Children? Areas of Concern and Policy Implications

L Sharp, G Kindra and S Bandyopadhyay

The roles of children in modern society are changing. Children continually assume larger roles in their homes and are becoming more involved in the shopping habits of the household.

Is Television Advertising Good for Children? Areas of Concern and Policy Implications

Subir Bandyopadhyay University of OttawaGurprit Kindra University of OttawaLavinia Sharp McGill University

INTRODUCTION

The roles of children in modern society are changing. Children continually assume larger roles in their homes, and are becoming further entrenched and involved in the shopping and buying habits of the households in which they live. Children are influenced by their surroundings, and this includes television and radio content. Studies show that nearly 61% of parents say 'Yes' to the demands of their children based on what they have...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands