Radicalism, aspiration and the power of the irrational: Consumer trends from the Future Foundation

A conference report from a Future Foundation event, held in London. The main themes of the presentations are: the UK consumer mindset has changed with the onset of the credit crunch and the economic downturn: money has become more important than ever, for example; despite the economic and political turmoil, people remain more reactionary than radical – though they remain angry about local, day-to-day issues.

Radicalism, aspiration and the power of the irrational: Consumer trends from the Future Foundation

Joseph CliftWarc

With a volatile economy reshaping consumer attitudes and increased digital connectivity fragmenting the media marketplace, marketers need to find new ways of cutting through. Speakers at Radical Times – Radical Response, a Future Foundation client conference held in London in October 2011, gave a variety of insights on this central issue for marketers.

The day's presentations, based on the Future Foundation's own data, also tracked the various trends affecting today's consumers.

The economic background

The impact of the volatile economy on consumers was...

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