How four grocery shopper types look at social status through food buying
A new study confirms that certain categories of shoppers are influenced by social status and a desire for prestige in their choice of food consumption and subsequent shopping habits. This positively affects willingness to pay and sellers can boost premium prices to prestige-seekers through product benefit labelling information.
Marketing Food
This article is part of a series of articles on marketing food. Read more
"Tell me what you eat, and I will tell you...