Google, MediaCom and Millward Brown: New marketing trends and techniques at MAP 2013

A round-up of presentations from Measuring Advertising Performance (MAP) 2013 – a conference organised by Warc and featuring latest insights on planning, measuring and executing great ad campaigns.

Google, MediaCom and Millward Brown: New marketing trends and techniques at MAP 2013

Brian CarruthersWarc

At the Measuring Advertising Performance (MAP) conference, a two-day event held in London in March 2013, speakers covered everything from traditional...