Team Singapore: Their road to redemption
Beau Encarnacion
Campaign details
Brand Owner: Sport SingaporeLead agency: Bates CHI&PartnerBrand: Team SingaporeCountry: SingaporeIndustry: Government, social policyMedia: Cinema; Content marketing; Earned media, buzz; Games and competitions; Integrated; Internet - display; Internet - general; Internet - microsites; Internet - search; Online video; Social media; TelevisionBudget: 500k - 1 million
Market background and cultural context
Team Singapore – the brand that represents Singapore's national athletic team – has had a difficult history of getting the general public to support its local athletes. Over...