The Direct Marketing Association: Echo-Cardiogram
MRM Worldwide
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: GlobalDate program started/ended: October 2007 - April 2008
Product Description: The 2008 DMA International ECHO Awards call-for-entries integrated campaign.
Advertiser/Client Name: The Direct Marketing AssociationMedia Channels: Direct MailEmailInsertPrintOtherWebsite: http://work.gillespie.com/WebTEST/echo_dev6/index.html
STRATEGY
Marketplace Challenge:
There were three real challenges to achieving the goal of making the 2008 campaign the most successful with NEW entrants:
The ECHO Awards were thought of as only a direct mail show. And with more and...