The Direct Marketing Association: Echo-Cardiogram
Category: Business and Consumer Services
Country where program ran: Global
Date program started/ended: October 2007 - April 2008
Product Description: The 2008 DMA International ECHO Awards call-for-entries integrated campaign.
Advertiser/Client Name: The Direct Marketing Association
Media Channels: Direct Mail
There were three real challenges to achieving the goal of making the 2008 campaign the most successful with NEW entrants:
The ECHO Awards were thought of as only a direct mail show. And with more and more direct marketing moving to the digital world, we needed to fight for that audience.