Marketing to the Connected Generation

Neil Samson
Family Kids and Youth

John Conlon
Nickelodeon

AN INTRODUCTION TO THE 'CONNECTED GENERATION'

Meet the 'connected generation', that is anyone who has been online since infancy, able to work the video, or rather DVD since they were 3 years old and for whom convergent technology is a reality not a dream. A typical member of the 'connected generation' is a primary school aged boy or girl, whose bedroom is an Aladdin's cave of gadgetry including a CD player, computer and TV with DVD player [1].

WHAT DO YOU HAVE IN YOUR BEDROOM? (CHILDREN AGED 8–12 YEARS)

Television

69%

Hi-fi/Stereo

What else does this article talk about?

  • Child media use

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