The Breakfast Club

This 1980s-style brand identity campaign was for The Breakfast Club, a café in a trendy district of London.

The Breakfast Club

Elmwood

Client: The Breakfast ClubCategory: Corporate/Brand Identity (Design and implementation costs under £100,000)

Executive summary

Breakfast in London is a fast-food affair and the franchise is king. We found a way to serve up some 'unique' personality and generate smiles along the way!

Jonathan Arana-Morton and Alison Rooney had spotted a café up for grabs in Soho, London. They decided it was time to make their shared childhood dream of opening their own café come true. They called on us to help them stand out from the crowd.

We created a sunny-side-up identity for...

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