The Breakfast Club


Client: The Breakfast Club
Category: Corporate/Brand Identity (Design and implementation costs under £100,000)

Executive summary

Breakfast in London is a fast-food affair and the franchise is king. We found a way to serve up some 'unique' personality and generate smiles along the way!

Jonathan Arana-Morton and Alison Rooney had spotted a café up for grabs in Soho, London. They decided it was time to make their shared childhood dream of opening their own café come true. They called on us to help them stand out from the crowd.

We created a sunny-side-up identity for The Breakfast Club, complete with 80s styling. A few years on, and the story is more delicious than ever.

Seriously tasty figures