Lifebuoy: Mother Power

Vietnam experiences a high level of preventable childhood illness, in part because 70% of people do not wash their hands properly and many people feel that such illnesses only happen to other people's children.

Lifebuoy: Mother Power

Indraneel Guha

Campaign details

Brand owner: UnileverBrand: LifebuoyAgency: Lowe Asia PacificCountry: VietnamChannels used: Direct marketing, Internet - general, Internet - microsites, widgets, Public relations, Social media, Sponsorship - event or property, Word of mouth and viralMedia budget: Up to 500k

Executive summary

Why the agency needed to talk to another side of our consumers

70% of Vietnam do not practise proper hand washing. This leads to serious health problems like hand, foot and mouth disease and diarrhoea, which is especially fatal to children. Lifebuoy, the market...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands