Apartheid Museum: A history forgotten is a future lost
TBWA\Hunt\Lascaris-Johannesburg
SUMMARY
The Apartheid Museum was founded to ensure that future generations, taught to forgive would also never forget. It has always looked to serve as a beacon of hope to all South Africans. Despite this it was becoming ever more clear that our celebrity-obsessed generation of today no longer deemed our country’s history relevant to their lives. As stated by Wayde Davy, Deputy Director of the Apartheid Museum, “They don’t know their history and they just don’t care.”
It was therefore no surprise, when the museum revealed to us...