The Warehouse: Get in on the secret
AIM Proximity
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 14th-24th February 2008
Product Description: Department Store - General Merchandise
Advertiser/Client Name: The Warehouse LtdMedia Channels: EmailWeb AdvertisingOtherWebsite: http://staging2.comps.co.nz/WarehouseValentines/
STRATEGY
Marketplace Challenge:
The Warehouse is New Zealand's equivalent of Wal-Mart. With 83 stores nationwide, it provides low cost products across all categories to the masses. Valentines Day is a key date on all retailers' calendars and is fiercely competitive to see who can shout the loudest...