Thriving Or Surviving? Using the Lessons of the Past to Help us Succeed in the Future
Mark Yeomans and Alex JohnstonJigsaw Research
“If you want to understand today, you have to search yesterday.” (Pearl S. Buck)
“Those who cannot remember the past are doomed to repeat it” (George Santayana, The Life of Reason, Volume 1, 1905)
THE AIM OF THE PAPER
The overall aim of this paper is to look back into history and assess the extent to which we can learn from what happened in previous recessions to help us to cope with the one we...