Thriving Or Surviving? Using the Lessons of the Past to Help us Succeed in the Future

The article discusses what can be learnt from previous recessions to help cope with the current one. The paper has two parts: 1) a study of data from the recessions of 1974-75, 1980-81 and 1990-91, and 2) views of senior industry figures who were there in the last recession.

Thriving Or Surviving? Using the Lessons of the Past to Help us Succeed in the Future

Mark Yeomans and Alex JohnstonJigsaw Research

“If you want to understand today, you have to search yesterday.” (Pearl S. Buck)

“Those who cannot remember the past are doomed to repeat it” (George Santayana, The Life of Reason, Volume 1, 1905)

THE AIM OF THE PAPER

The overall aim of this paper is to look back into history and assess the extent to which we can learn from what happened in previous recessions to help us to cope with the one we...

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