Hilton prepares for the mobile future

This event report outlines some of the key learnings from research by Hilton Worldwide, the accommodation provider, into consumer behaviour on mobile.

Hilton prepares for the mobile future

Stephen WhitesideWarc

Booking, finding, and reviewing a hotel room can lead consumers to a wide range of digital destinations – from Hotels.com to Hilton.com to Google Maps and Yelp.

And for a small, but influential, group of customers, such activities now occur exclusively on their mobile phone. "It's less than 10% of the population, but we really do believe that this is a glimpse of where the future is going to be," Christine Hight, senior director/customer insights at Hilton Worldwide, told delegates at the Market Research in the Mobile World (MRMW) conference.

"Mobile...

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