IKEA: Inspiration Boxes
Campaign details
Agency: Leo Burnett, TorontoBrand: IKEAAdvertiser: IKEA
Executive summary
Every July 1st in Montreal 225,000 people move all at once. It's called "Moving Day" and it leads to all kinds of chaos. In this tradition, IKEA has a unique sales opportunity. With the help of IKEA's whole home solutions we helped people make their place feel like home.
With people's attention directed at the intensity of the move, we made IKEA impossible to miss by distributing free moving boxes. This ran successfully for years before we tackled another issue – the...