Localizing TAM To Meet Industry's Needs Utilizing Mixed Methodology In The Chinese TV Market
Paul Wang, Matthew Brosenne and Makiko Taniguchi CVSC-SOFRES MEDIA
Introduction
In 1978, the Chinese Communist Party, under the leadership of Deng Xiaoping, embarked on a programme of rapid economic development. Since, over the last two decades, the reforms have proceeded gradually, first being led by Deng, then Jiang Zemin, and...