TUI UK & Ireland: Thomson digital

Creator

The team

Daniel Ridler – General Manager CRM
Steve Cathcart – Senior CRM Manager (Acquisition)
Denise Cooper – Senior CRM Manager (Pre-departure)
Mark Brennan – Managing Director
Davenia John – eCRM Account Director
Lucie Bell – Mobile Manager
Sandra Wright – CRM Manager (Pre-departure)
Allan Tran – Technical Account Director
Dan Martin – Head of Development
Tracy Pickersgill – Senior CRM Manager (Retention)
Natalie Mead – CRM Manager Retention

Other contributors

AKQA – Creative design
ADITI – Technical
Appcelerator – Technical

How did the campaign make a difference?