Troy Public Library: Book Burning Party

Leo Burnett Detroit

Advertiser: Safeguarding American Families
Brand: Troy Public Library
Country: USA

Objectives

Due to a struggling state economy, Troy, Michigan had seen a drop in property values that precipitated a 20 percent drop in tax revenue to the city1. As a consequence, the city had to make cuts in personnel and city services. One of the services at risk of cutting in February of 2010 was the nationally recognized Troy Public Library. A tax increase for additional operating funds, including the funds necessary to keep the library open, was put up for vote. Troy Citizens United, a well-funded, anti-tax political group campaigned against the tax increase using social media, direct mail, newspaper and public access television. With no organized support for the library to counter TCU's campaign, the vote failed2.