Troy Public Library: Book Burning Party

This low-budget campaign aimed to prevent the closure of Troy Public Library in Michigan by securing voter approval of a tax increase.

Troy Public Library: Book Burning Party

Leo Burnett Detroit

Advertiser: Safeguarding American FamiliesBrand: Troy Public LibraryCountry: USA

Objectives

Due to a struggling state economy, Troy, Michigan had seen a drop in property values that precipitated a 20 percent drop in tax revenue to the city1. As a consequence, the city had to make cuts in personnel and city services. One of the services at risk of cutting in February of 2010 was the nationally recognized Troy Public Library. A tax increase for additional operating funds, including the funds necessary to keep the library...

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