Troy Public Library: Book Burning Party
Leo Burnett Detroit
Advertiser: Safeguarding American FamiliesBrand: Troy Public LibraryCountry: USA
Objectives
Due to a struggling state economy, Troy, Michigan had seen a drop in property values that precipitated a 20 percent drop in tax revenue to the city1. As a consequence, the city had to make cuts in personnel and city services. One of the services at risk of cutting in February of 2010 was the nationally recognized Troy Public Library. A tax increase for additional operating funds, including the funds necessary to keep the library...