MAP 2009 Day 1: Diageo brands, social animals, media laws, the City and emotion

James Aitchison
WARC Online

James Aitchison reports from day one of WARC's Monitoring Advertising Performance Conference 2009. A report from day two can be found here.

"We'll find that the recession sits in the room with us today like an unwanted guest," warned Andrew Crosthwaite, founder of Core Values and chairman of MAP 2009.

He said that, while things had changed radically and fundamentally in the world of marketing since the first such MAP gathering back in 1985, current economic uncertainties were exacerbating a very modern imperative: to prove the return on investment in marketing communications.

The Diageo Way of Brand Building