De Bijenkorf: Inspiration 140 years

De Bijenkorf is the largest department store chain in the Netherlands. For the chain's 140th anniversary, it celebrated with an inspiration-themed party, to highlight its own inspirational role in different fields.

De Bijenkorf: Inspiration 140 years

Agency name: Selmore Client name: De Bijenkorf Category: Retail or Trade Marketing

BACKGROUND

De Bijenkorf is the largest department store chain in the Netherlands, with 12 stores and an extensive online store. For 140 years, de Bijenkorf has been inspirational in the fields of fashion, home design, music, food & drink and literature, and plans to remain so for the next 140 years. In the spring of 2010, this anniversary was celebrated with an inspiration-themed party for customers, suppliers and employees.

Retailers generally mark such occasions with balloons, adverts or...

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