De Bijenkorf: Inspiration 140 years
Agency name: Selmore Client name: De Bijenkorf Category: Retail or Trade Marketing
De Bijenkorf is the largest department store chain in the Netherlands, with 12 stores and an extensive online store. For 140 years, de Bijenkorf has been inspirational in the fields of fashion, home design, music, food & drink and literature, and plans to remain so for the next 140 years. In the spring of 2010, this anniversary was celebrated with an inspiration-themed party for customers, suppliers and employees.
Retailers generally mark such occasions with balloons, adverts or...