TELSTRA turned on...

This case study explains how Telstra, the Australian telecommunications company, changed the way it marketed its products.

TELSTRA turned on…

Agency: DDB

Advertiser: TELSTRA

Author: Rowan Avis

Total Campaign Expenditure:$2 – 5 million

Executive Summary

Digital consumption is having a major impact on Telco retail. The industry is racing to take the lions share of this lucrative market. This is a 'hard sell' as the consumer has got "smart".

Delivering individual relevancy at scale is critical for success. A big brand like Telstra needed to implement big changes to the way it went to market

The solution:

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