Why planners could do with a common enemy
Rory Sutherland
I was asked to write a few words about planning for this edition of Admap. By long-established tradition, this means writing a piece the title of which ends in a question mark. Something along the lines of 'Whither planning?', perhaps. Or 'What future for planning in the 21st Century?'.
I am a huge fan of planners. Some of my best friends are planners. And, pace Dave Trott, some of the best planners are even planners, too. But they do love those question marks.
For the most...