Agency: The Union & s1.com Authors: Mark Reid and Ewan Colville

s1jobs.com – Leading from The Front

THE CHALLENGE

At the start of 2004, s1jobs.com occupied the enviable position of Scotland's number-one recruitment site. However, it also recognised that, over the next 12 months, it would face unprecedented competition from global, local and niche job boards – all upping their game and with the objective of knocking s1jobs.com off its pedestal.

The continued growth of online recruitment through 2003–04 was as much a problem as an opportunity. An abundance of new and relatively poorly informed customers represented a 'land grab' opportunity for all those purporting expertise in online recruitment. Misinformation was rife.