Vodacom Business: F#$%K !  swear all you like

Action Ambros

ENTRY INFORMATION

Category: Communications/Utilities
Country where program ran: South Africa
Date program started/ended: October - December 2008

Product Description: Network solution for business in South Africa. This included Hosting, email solutions, networking capabilities with voice, video and data.

Advertiser/Client Name: Vodacom Business
Media Channels: DirectMail
Email
Mobile
TV/Radio
Web Advertising
Web Development

STRATEGY

Marketplace Challenge:

Vodacom is South Africa's leading cellular network and just over a year ago, they expanded their parameters by landing their business offerings, encompassing an all in one network solution for business in South Africa.