ARF unveils "Mobile Quality Checklist"

This event reports outlines how marketing researchers can effectively utilise mobile devices to engage with consumers.

ARF unveils "Mobile Quality Checklist"

Geoffrey PrecourtWarc

In summoning marketing researchers to its annual Re:Think Conference in New York, the Advertising Research Foundation (ARF) proposed to "unveil how advertising works today" – what the organization called "its most important research in 30 years."

While the promise of the assembly would play out in areas like neuroscience and cross-platform discussions, Chris Bacon, the ARF's EVP/Research Quality & Innovation, brought a crisp focus to mobile marketing with a series of new findings that revealed good news:

  • "In less than three years, the number of mobile-survey starts has increased 700%." ...

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