Simplot Birds Eye Fish Fingers: 3D thinking
Agency: Belgiovane Williams Mackay
Advertiser: Simplot: Birds Eye Fish Fingers
Author: Jamie Mackay, Alex Speakman
Total Campaign Expenditure: Under $500K
STRATEGIC COMMUNICATIONS CHALLENGE
Executive Summary
This is a story of how advertising delivered outstanding growth in sales, brand health, market share and profitability by re-kindling an emotional bond with generations of Australians for a family favourite that had lost it's way in an increasingly commoditised market.
But what makes this case truly exceptional in today's ‘multi-channel’ world is that the result, a 20% increase in sales and 26% volume...