Caja Madrid: Barrilete Cósmico
Shackleton
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 15th September 2008 - 2nd February 2009
Product Description: Caja Madrid, one of the most important Savings Bank in Spain, launches a new deposit with the highest interest rate in the market. It offers an interest rate of 6.5% APR and 1 year's interest in advance.
Advertiser/Client Name: Caja MadridMedia Channels: Direct MailMobilePrintTV/Video/RadioWeb AdvertisingWeb DevelopmentOtherWebsite: http://www.judgingishard.com/echo/barrilete
STRATEGY
Marketplace Challenge:
The economic context at the moment...