Algoma University – Distance
Agency: McDonnell Haynes Advertising and Design
Section I — BASIC INFORMATION
Business Results Period (Consecutive Months): September 2009 – June 2010
Start of Advertising/Communication Effort: September 14, 2009
Base Period as a Benchmark: Previous School Years
Geographic Area Covered: Southern Ontario
Annual Budget Range: Under $500,000
Section II — SITUATION ANALYSIS
a) Overall Assessment
Sault Ste. Marie was a boomtown in the 60s and 70s, driven by mining and forestry. In recent years, as these sectors have dwindled, so has population and economic prosperity. To rebuild, more people needed to acquire...