Using cookie data to generate brand insight

Malcolm Murdoch

In this presentation from Malcolm Murdoch of Mindshare, the use of cookies to generate insight into brands is examined.
Cookies provide information from the user's advertising journey on the internet, while still preserving user anonymity. The volume of data produced can be difficult to handle. Video advertising works better than standard advertising. In market sites, reach people are already engaged. Taking content to people is a good way to engage with them....

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