Books that influenced me

Peony Wu
Ogilvy & Mather China

Peony Wu, chief digital officer, Ogilvy & Mather China; managing director, Neo@ Ogilvy Greater China

As chief digital officer for Ogilvy & Mather China, Peony Wu oversees the Group's cross-discipline, cross-market Digital Council. As MD for Neo@Ogilvy Greater China, she is responsible for the agency's operations across mainland China, Taiwan and Hong Kong. Previously, she was VP of OgilvyOne China until mid-2007 and is also a former regional marketing director at Motorola Asia-Pacific. Before joining OgilvyOne, she led the regional and local businesses for Andersen Consulting (now Accenture) and Delirium, a digital effects and graphic design firm.

1 INSIDE STEVE'S BRAIN

By Leander Kahney Published by Portfolio, expanded edition, 2009

I love reading biographies and stories about how the digital era is changing the world. This book combines both. I am fascinated by Steve Jobs and curious to understand how he works and develops the products that we didn't know we needed until he created them. There are many books that try to spell out Jobs' winning formula but this one does it for me, as it explains in detail the successes and failures of an icon. This book tells me to be bold and that I must think ahead in life.

2 OGILVY ON ADVERTISING