What can Google's search data tell us about modern India?

This article conducts a top-line analysis of popular ‘how to’ search terms entered into Google by users in India between 2008 and 2010, and draws wider inferences on the social trends they indicate within the country.

What can Google's search data tell us about modern India?

Kartikeya Kompella Lowe Lintas, India

Marketers search for trends and consumer insights in a variety of places. The clothes people wear, the gadgets they use, the movies they see, the books they read - all are interpreted in the search for trends. With the help of the internet, marketers today have new sources for trends and insights. An example is the data that can be generated by Google.

The tool is new and still requires much understanding, but its potential is exciting. Where else can...

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