Agency: EHS Brann Author: Guy Culshaw

Tesco – Green Clubcard: rewarding the green consumer



1 CONTEXT

1.1 This Submission

This submission outlines how Tesco behaved in the environmentally responsible way their customers wanted, and then, with a little help from marketing, translated this into a 450 million unit reduction in carrier bag consumption since August 2006, whilst simultaneously propelling Tesco to the top slot in the supermarket green league table (see Table 1).

1.2 Background