Speed Read – New Chinese challenges

David Tiltman
Warc

This Speed Read was originally published in Admap - October 2012 issue.

China is no longer the cheap manufacturing base it once was. Its own consumers are growing in confidence about their purchase choices and Western brands need to realise the implications when targeting them in China and abroad.

The End of Cheap China

In The End of Cheap China, market researcher Shaun Rein offers a primer on the key trends changing China, and what they mean for businesses. At its heart is the shift in China's economy away from low-cost manufacturing, and the creation of a confident, affluent middle-class.

Central ideas and arguments