KFC - New Menu Boards

Design Bridge

Client: Yum Brands
Category: Point of Sale

Executive summary

KFC asked Design Bridge to update their store menu boards to work harder by making a relatively large range easier and more tempting to choose from, communicating the brand's commitment to great quality, and dialling up appeal amongst women as gatekeepers to the family. The new menu also needed to be flexible and future-proof to easily accommodate future promotions and new products.

The results of the new design were excellent: a 40% increase in key product sales, with a massive positive impact on store and company profits, through driving people to the right products and thus increasing transaction value.

"My sales have got better, definitely. It's modern, it's clear, it's easy, that's what customers want, they come in, see what they want… and buy it!''